- a reflection of self
A style statement does not end with a plain old makeover. Body art and making oneself colourful are ways of living up-to-date. Youth of today are clear about their preferences. They are contemporary in terms of fashion and they want to express their self in subtle ways.
Hair colouring is a reflection of the self and one's own personality and the youth like to depict how colourful they are. They not only like to colour their hair, but prefer to do it in the natural way. While they are conscious about their appearance, they are also knowledgeable about how chemicals used in artificial hair colours affect their health. They seek natural solutions for hair care and colouring.
For such people, who want to flaunt their personality in a healthy way, we have carefully studied numerous alternatives, to create the best natural hair care and colouring solution possible. In the quest for such a perfect hair care solution, we found an herbal base that is rooted deeply in our culture and the traditions of the ancient civilisations. It is called the Henna.
- The Magical Herb
Henna is a shrub and it its leaves contain special properties. Once dried and crushed, the leaves give out a reddish orange dying substance called Lawsone. Lawsone has the ability to permanently colour the hair and skin. It reaches out to the surface, spreads uniformly and firmly binds with the protein in the hair and skin. Once it binds, it cannot be washed away. This unique property gave birth to the idea of colouring and it earned a significant place in various cultures.
For almost 6000 years, Henna has been used for hair colouring by various civilisations. It is evident from history that the people of the past had understood the goodness of Henna. They have historically used Henna for bridal adornment and body art, because Henna was considered as a symbol for happiness, fertility and prosperity. Henna was a popular adorning substance in the northern part of the African continent. Even the pharaohs of Egypt have used Henna for their adornment. Yes, it was used for adorning the prominent people of the royal families during those days.
With the downfall of such magnificent civilisations, the use of Henna for colouring hair was reduced and fragmented. The health issues posed by the chemical-based dyes struck the consciousness of the people. The health conscious users demanded an alternative and we have unearthed the treasure of Henna from the past and today, it is used by millions across the globe.
Today, it has revolutionalised hair colouring. With Henna available as a natural base for hair colouring, more and more people are becoming confident and willing to express themselves through natural hair colouring.
of Henna-based hair dye
Among the many natural alternatives to the chemical hair dyes, Henna stands out as a unique and outstanding base. The foremost reason to choose Henna is that it is completely natural and 100% safe to use. It makes Henna the most preferred choice of the customers who prefer a natural product for hair colouring.
It imparts rich colours on to the hair uniformly, unlike the chemicals and other alternatives that do not provide consistent results. Henna not only imparts rich colours to the hair, but also conditions the hair and keeps it smooth, shiny and soft. So, it enhances the look and feel of the brightly coloured flowing hair.
The best hair dye is one that bonds inseparably to the hair and continues to provide the same visual appeal and vibrancy for a long period of time. While chemical dyes achieve that, they also damage your hair and affect your health. But Henna is 100% safe to use and bonds to keratin in the hair firmly, as it has the nature of bonding with any kind of protein. Henna binds itself to the keratin present in the hair and provides a permanent coating to the cuticle.
While it binds with the hair uniformly, it does not penetrate the hair follicle, unlike chemical dyes. Hence it is safer, and it acts as a great alternative to the chemical-based colours.